Seven Steps to Successful Promotions

Seven Steps to Successful Promotions

A successful promotional campaign doesn't happen by chance. In order to realize goals and expectations, promotional programs must be planned carefully, giving consideration to the audience, budget, and the objectives. After considering these factors, then you can begin to consider the promotional products, advertising specialties and promotional items for your promotion.

Step 1 - Defining the Objective
What is the purpose of the program? You may want to increase traffic at your tradeshow exhibit, boost sales, or encourage increased safety as part of a safety incentive program. The first step is to Define your Objective.

Step 2 - Determine your Method of Distribution
The distribution of your promotional product can be as important as the product itself. Creative methods of distribution that keep you clients engaged makes promotional products far more effective. An example of such is a pre-show mailing to a selected audience in order to drive more qualified sales and leads; an invitation to receive a special gift at the show keeps your clients and potential clients more engaged and offers a more impacting result as well.

Step 3 - The Theme
A full color recognizable logo incorporated in all aspects of your campaign, from promotional items to sales brochures to product packaging helps create a recognizable image.

Step 4 - Your Message
Your message supports your theme and serves to outline and embolden your company's identity, products and services.

Step 5 - The Product
Your product should have some connection to your business or the theme of your promotion. For example, we might use a Frog theme for AdLeap using a stuffed frog with our logo.

Step 6 - Don't...
Remember, choosing and item based entirely on cost, uniqueness, price or perceived value is a "no-no". We must take into account all of these things. A product may be incredibly unique, but it might not stand the test of time as far as its effectiveness. If price is the bottom line, your audience will know. The best promotional products and corporate gifts are those that are either incredibly useful and/or very unique.

Step 7 - AdLeap Advantage
Whether you are the HR or Marketing Director, or President & CEO, we will make your job easier! With AdLeap, you will enjoy the following benefits

• Consistent Brand Representation
• a Wider Selection of High-Quality promotional items and products
• Timely Production and Consistent On-Time Delivery
• Complete Control over the entire ordering process
• the ability to setup your own Company Store
• Access to more than half a million Promotional Products
• Regular Updates on New Products and Specials
• Prompt Customer Service
• Creative Ideas and Consulting
• Secure Online Ordering
• The ability to see your product before you buy using our AdLeap Design Center.
• Tremendous Value & Quality
• ...and most importantly... Trust.

Our commitment to you is a finished product delivered on time that meets and/or exceeds your expectations. Your order will have the correct imprint & location and be delivered on the correct day, or we will refund your money and issue a 10% credit to your next order!

Discover the AdLeap Advantage! Get started Now! Sign up and Register for your AdLeap account today! You'll be able to request pricing and place orders for upcoming events.

Some content courtesy of PPAI.