Case Study: Air National Guard

Case Study: Air National Guard / US Army

Objective: 

Develop a promotion & event logo for a 3-day joint convention / training
event for specific branches of each service.

Solution:

There were three days to the event, so we collaborated with the show planners to devise a three day promotion.  Day one was registration.  AdLeap sourced a custom imprinted padfolio that each attendee received upon completing their registration.  Day two was a trade show day in which attendees toured a trade show; we proposed a custom logoed backpack for the attendees to stuff the materials that they were to receive that day.  The big event on day three was a large lunch for all attendees.  AdLeap proposed an embroidered denim apron with large pockets.
 
Step one of course was the logo.  While their concept was great, you have to put the graphic design in the hands of graphic artists.  Our team of experienced graphic artists nailed it on the first attempt. 

The show was a huge success and all of the promotional items were greatly appreciated and very well received.  As a token of our appreciation and participation, AdLeap custom sourced 600 military challenge coins with the event logo that were given out to all show attendees.