Case Study: Association Membership Drive

Objective:

The Air National Guard was looking to increase membership within an Air National Guard Association.   

Solution:

A three tiered promotion was developed.  Each level of membership had its own reward.  Basic membership was awarded with a very nice gift pen imprinted with the association logo.  The next level of membership received a imprinted gift pen and premium travel mug.  Premium members recieved a custom gift set including a laser engraved metal key tag, laser engraved pen, and clip on watch as well as an association travel mug.  Additionally, the AdLeap developed t-shirts and embroidered fleece jackets that the association sold as a fundraiser.

The event was a huge success and the Guard association saw and increase in membership.  AdLeap continues to serve the Air National Guard and is very appreciative of the work that they do.