Case Study: Television Promotions

Case Study:  Television Promotion

Objective:  Promote Fox's "The Swan 2" reality show.  A Fox affiliate wanted to promote their morning show and the new reality show on Fox.  A promotion was needed to target women ages 25-45.

Solution:  AdLeap worked closely with the station's marketing & promotion team to build a promotion for their morning show.  The station sponsored a makeover contest among its viewers.  As part of the promotion, AdLeap produced embroidered robes, ladies shirts, slippers, and bath towels all with the Swan2 logo embroidered on them.  The grand prize winner received all of the promotional items and was announced on the local morning show.  The promotional products were part of a larger promotion that included a full day at a local spa and many variety of bath an beauty items.  The promotion generated a lot of attention and the promotional products were featured on air.