Effective Mailings using Promotional Products

Effective Promotional Mailings

Mailings of Promotional Products often dramatically improves response rates for campaigns involving other media like print advertising. A study was conducted in 1996 with a national tile distributor and their efforts to integrate promotional products into their existing print media campaign. A known sample of subscribers were then polled on the results. Of the subscribers, some received only an advertisement, some also received a sales letter, a promotional product, or an ad specialty incentive.

Findings:

• The advertisement alone received a response of only 0.7%.
  
• The advertisement accompanied by a personalized direct mail letter increased the response more than three-fold to 2.3%.
  
• The advertisement accompanied by a promotional product (a stress ball) as well as information similar to the letter resulted in an increased response to 4.2%....that's an 83% increase!
  
• An impressive 9.55% response rate was achieved when a direct mail package was sent out that contained a promotional product incentive (a calculator).
  
• Of the respondents who received a promotional product or incentive offer, 67% said that the direct mail piece was responsible for their response.
  

Effective promotional mailings can mean a terrific boost in business and referrals for your business. Harness the power of promotional products and Discover what they can do for you today!

Source: PPAI.