Tradeshow Promotions…..

Show’em You Mean Business!

    
What’s the best way to get the most out of your next tradeshow?  The answer is plotting a brilliant strategy months before the show starts.  Not only do you want plenty of traffic at your booth, you want the decision-makers who can ink a deal on the tradeshow floor.  Here’s how to make both happen:

    
At least two months before the show, promote the fact that you’ll be there. Send a direct-mail piece to qualified prospects using an appropriate gift to sharpen their interest.  For example, you could try an imprinted calculator case – and let the future client know they can pick up the calculator at your booth.

    
One East Coast manufacturer sent invitations and keys to attendees, asking them to try their luck at the company’s booth. The keys opened one of several different treasure chests, and each visitor received an imprinted polo shirt, duffle bag, or sports watch.  At one point, dozens of people were in line to try their luck, and the company reported a 77% jump in show leads.

         
Don’t forget to follow up! Nearly 80% of businesses fail to follow up on their show leads. You should send a mailing or even a gift to remind prospects of your product, service or show specials. With pre-show marketing, smart booth giveaways, and prompt follow-up, you can make your show business, big business!  Please consult with us for great ideas.