Funny Promotional Products

Humorous Promos Deliver Big Responses 
  
Faced with a shifting (or diminishing) market, many firms are adopting a humorous approach to tackle a very serious subject - keeping customers.  Companies are employing witty campaigns to emphasize their products, services, and capabilities.  Here are a few different and distinct direct mail ideas that were very effective in generating sales opportunities:
  
To its top 40 accounts, an accounting firm sent large cardboard boxes emblazoned with the words "VIP, Head Honcho, Big Wheel, Top Dog, and Numero Uno" in red. Each box contained a hefty surprise: a handy cheese-slicer packed with a half-pound block of cheddar cheese. Copy on the inside of the box stressed the client’s value as a customer. A fake membership card with a "Big Cheese" number added to the fun.
  
For customers who hadn’t shopped in a while, one retailer sent a direct mail piece which included a road atlas and a note, "Are you lost?"  Inside the package included a 15% off coupon towards their next purchase.  The results were no laughing matter. The company reported an outstanding response rate and a 150% increase in sales over the previous month!