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adleap - a brand marketing & promotions agency

It's Always a Great Time for Promotional Products

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Furman University needed to raise $75,000 to complete the new west wing of its library. The fund-raising committee brainstormed for the perfect incentive to encourage alumni to give generously. Finally, they decided on a classic analog watch with the university logo printed on the face.
    
The watches’ retail value was $150 but the school paid only $50. Furman mailed more than 50,000 donation letters to alumni. The letter featured a photo of the watch, offering one "free" for every donation over $200. The committee also displayed single-sheet brochures in the student bookstore and the university library to increase exposure.
    
In less than two months, the university raised $142,000 and gave away 462 watches.  Do you need to raise money for a good cause?  Don’t waste any time, call us today!




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