
Promotional Products Generate Referrals
Generating Refferals…
Get Your Customers Talking
There’s no business like referred business. Customers who’ve had a positive experience are often willing to share their stories with family, friends, and co-workers. Consider using incentives to get your satisfied customers talking.
In a recent study from a prominent Texas university, insurance agents asked their customers for referrals. One group of agents gave out small gifts as a token of appreciation and the other group sent thank you notes. On average, customers who got the gift provided 23% more referrals.
If you want to get your clients talking, try sending them something unusual, fun, or useful – that identifies with your business. Examples include: a travel agent giving away a portable alarm clock or a travel kit; a golf course mailing imprinted golf balls to local golfers; and a parts dealer sending customers a multi-purpose tool/flashlight. If your company could use more referrals, call us today for some great suggestions!
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