Testimonials - They Work!

tips…

‘I swear testimonials work!’ –D.R., Seattle

The next best thing to word-of-mouth referrals is testimonials. Testimonials are written endorsements from past customers who are pleased with your work. Including rave reviews in your ad or website can go a long way in establishing credibility with prospects.

Ask your best customers if they would mind endorsing you, your products, or services. If you receive praise or a thank-you letter, ask the sender if you can quote them. Surveys are also a great way to generate compliments. Offer those who complete the surveys a gift for their comments

Sharing a customer’s kind words is a two-way street. It publicizes both your names and widens your circle of common contacts. If you get a superb quote, print it on a coffee cup, t-shirt or calendar and spread the word!