Tip: Trade Show Promotional Products

Tradeshow Tip
    
Here's an idea that could pay off at your next trade show. Spend a little more for an impressive giveaway like a cooler, personal fan or Swiss Army knife - but be more discriminating about who gets it.  How?  Ask attendees to fill out a survey form in order to receive one of the coveted gifts.

This gives you more time with your prospect and helps your sales reps follow up after the show.