Using Promotional Products to Generate Referrals

Generating Referrals

Promotional products are a great way to generate business referrals! In 1993, Baylor University conducted a study in which it found that customers who received promotional products are more willing to provide leads than those who receive nothing.

The study involved a group of beauty consultants. Half of the group distributed a promotional gift to their customers while the other half offered no promotional items. Both groups then asked their 200 customers for referrals.

Findings:

• Those customer who received a promotional item were 14% more likely to offer leads and referrals than those who did not.
  
• Those who used promotional items saw a 22% increase in referrals over the group who used nothing.
  
• 40% commented how well the promotional items went over with their customers
  

The use of promotional products and promotional gifts to customers increases the chances of qualified referrals from your customers and increases your leads. Whether promotional items are used in a one time campaign to generate more leads or a continuous campaign to ensure continued growth and success, promotional products are a proven effective sales and marketing tool.

Source: PPAI.