What are promotional products?

What are Promotional Products?
Promotional products are usually imprinted with a company name, logo, or message and are often useful everyday items or unique items that are used in marketing programs. Ad Specialties are those promotional items that are given away. Premiums are those promotional items that are used as an incentive, business gift, etc.

How to use Promotional Marketing
Whether they be used by themselves or in conjunction with other media, there is no limit to the creativity with which promotional products can be used. Some of the most popular uses include business gifts, tradeshow giveaways, employee relations & incentives, and corporate communications.

What's Popular?
This chart show the approximate market share of the most popular promotional products categories.

Why should I use Promotional Products?
People will remember you and your company! Studies have shown that recipients regularly can recall the name of an advertiser on an item as long as six months after they received it. Additionally, a study by SMU found that promotional products in conjunction with direct mailing can boost response rates up to 75%. Customers Reorder Faster and More Often when they receive promotional products instead of coupons.

Source: PPAI.